iPhone 7

Just who are you?

Many of us do not realize how much information about ourselves we give away through our mobile phone. Sherlock Holmes would have a field day with all the details and hints you reveal. Without even opening up the screen and unlocking the multitude of secrets you hold inside, we can still find out a lot about who you really are.

The BBC recently put up an article pointing to some research that took swabs from mobiles and analysed the molecules to build a portrait of the lifestyle of the user.  From food preference to medications taken, we all leave minute traces of the substances we use on our phones. Chemicals, and bacteria, once put through a mass spectrometer can reveal your entire lifestyle and habits.

University of San Diego, who carried out the sampling on 40 mobile phones, could detect enough molecules to produce an accurate profile of the user.  A profile that points to a user, who is male, uses tanning products, has traces of suntan oil, traces of sweet bakery creations and caffeine might show someone who spends a lot of time abroad in cafes.

The phone you choose to carry, just as which watch you wear, tells a lot about the type of person you are. A questionnaire study by the British Psychological Society discovered that Android users tend to be’ less extroverted’ than iPhone users, though they rank higher in terms of Honesty and Humility. Women are more likely to be boasting an iPhone, along with those who enjoy ‘high status’.  Android users are more ‘individual’ and like to ‘buck the trend’.

Another study by phone carrier Talk Talk points to iPhone users being vainer and travel more, spent more on clothes and grooming. Blackberry users seem to be the ones who earn more, send more emails and text and even more phone calls. They also seem to have long-term relationships, more social and have more friends. Android users appear to be more creative, spend the most time on Social Media and drink more alcohol.

So have you learnt a bit more about your colleagues and their choice of phone? Remember these were just small studies and there are vast differences between us all, take it all with a pinch of salt.

Making a Flash and Taking a Splash

Tim Cook availed himself of a ‘carpool karaoke’ style lift with James Corden to the iPhone launch announced at the event at the Bill Graham Auditorium in San Francisco. Tim then presented us first with the Apple watch and Watch 2 before the main star of the show the iPhone 7 and its sister iPhone 7 Plus. The phone emerged slowly to show off its jet black curved styling, although the screen itself is not curved the back and sides are.

The phones are available in five colours gold, silver, rose-gold, black and the new Jet-black, a high gloss affair. They are also in larger storage capacities of 32GB, 128GB and 256GB. New features start with the water and dust resistance to IP67, leaving you free to drop it in the loo without worry.

The Camera is a 12MP f1.8 aperture lens with quad led flash and Optical image stabilising, for those of you with shaky hands. The iPhone 7 plus adds a second camera to the mix, not for 3d photography, but a telephoto lens. This lens is capable of a 10X zoom and combined with the first wide-angle lens, creates real time depth of field photos, something even DSLRs cannot do. New software will arrive as a free update later in the year.

A 7MP camera also with OIS sits on the front and utilises the same software for wide colour.

The HD display is 4.7” on the IPhone 7 and stretches to 5.5” on the Plus. There is a wide colour gamut to cinema standard and of course 3d touch.

Stereo speakers with an increased dynamic range will provide you with immersive sound whilst you play games, watch videos and listen to music.

This brings us to one of the biggest changes, in smartphone history, and indeed audio history as a whole. The earphone jack in use for over 100 years is no longer on the iPhone! What, wait how will you get sound when on the move?  The ear pods are now connected via the lighting cable and there is a retrofit adapter for audio jack phones.

 Apple went one-stage further and announced Apple Air pods, new wireless earphones that also have a built in speaker. You tap to talk to Siri and they connect to either watch or phone with up to 5hrs of listening pleasure, and a further 24hrs charge in their discreet little pouch.

The new A10 fusion, 4-core processor is a marvel at handling apps and so those of you with the iPhone 6 will enjoy on average 2hrs more battery lifetime and the iPhone 6 plus users will get a 1hr more on upgrade to the new phones.

You can get your hands on these new phones on Sept 16th, pre-orders start Sept 9th. It was announced that the iPhone Upgrade program, available in the US last year, would be brought to the UK this year; this will allow you to upgrade every year to a new phone, unlocked and carrier free for a monthly sum.