Blackberry

Another new Blackberry

Well. Its finally here. The Blackberry with Android, and a proper Blackberry keyboard. Not a keyboard that hides away behind a sliding screen, a la the Blackberry Torch. A keyboard that sits unashamedly at the bottom of the screen, and allows you to type effortlessly, and (more importantly than anything) accurately for those of you that are absolutely fed up of sending messages that make zero sense to people because AutoCorrect decided you really did want to type Rhett instead of 'the'.... 

Heres a 'first look' video from The Verge.

We like it. A lot.

 

Just who are you?

Many of us do not realize how much information about ourselves we give away through our mobile phone. Sherlock Holmes would have a field day with all the details and hints you reveal. Without even opening up the screen and unlocking the multitude of secrets you hold inside, we can still find out a lot about who you really are.

The BBC recently put up an article pointing to some research that took swabs from mobiles and analysed the molecules to build a portrait of the lifestyle of the user.  From food preference to medications taken, we all leave minute traces of the substances we use on our phones. Chemicals, and bacteria, once put through a mass spectrometer can reveal your entire lifestyle and habits.

University of San Diego, who carried out the sampling on 40 mobile phones, could detect enough molecules to produce an accurate profile of the user.  A profile that points to a user, who is male, uses tanning products, has traces of suntan oil, traces of sweet bakery creations and caffeine might show someone who spends a lot of time abroad in cafes.

The phone you choose to carry, just as which watch you wear, tells a lot about the type of person you are. A questionnaire study by the British Psychological Society discovered that Android users tend to be’ less extroverted’ than iPhone users, though they rank higher in terms of Honesty and Humility. Women are more likely to be boasting an iPhone, along with those who enjoy ‘high status’.  Android users are more ‘individual’ and like to ‘buck the trend’.

Another study by phone carrier Talk Talk points to iPhone users being vainer and travel more, spent more on clothes and grooming. Blackberry users seem to be the ones who earn more, send more emails and text and even more phone calls. They also seem to have long-term relationships, more social and have more friends. Android users appear to be more creative, spend the most time on Social Media and drink more alcohol.

So have you learnt a bit more about your colleagues and their choice of phone? Remember these were just small studies and there are vast differences between us all, take it all with a pinch of salt.

Blackberrys Last Stand?

With the expected launch of the Blackberry Classic, and Passport, to join the recently released Z3, Blackberry look to be making a new foray into the handset market after what has been a quiet time for them.

The bravest launch is that of the unusual 'Passport' device - a square unit, with a keyboard, and a 4.5 inch screen. Details are sketchy just now and will be announced at a launch event taking place in Toronto, Dubai and London in 2 weeks.

Personally I think the Passport will do particularly well in the Asian markets, where people are more comfortable with change than in the traditional UK/US markets, time will tell.


The Classic however looks much more exciting. Based around the Q10, but revived features like proper Send and End keys will be very popular with people who couldn't get to grips with the 'soft' keys on the Q10. Dimensions look similar, this is a much more traditional shape and exactly what many Blackberry fans had hoped for in the Q10 and Q5. Fingers crossed for this one.

It remains to be seen exactly what impact these devices will make, but with Blackberrys revival in fortunes centreing on their popular MDM solution, don't let anyone fool you that these handsets will make or break RIM.