Business Calls, can you improve yours?


Nowadays, people are apt to shoot off an email and converse via text. The art of enjoyable conversation is gradually disappearing. One area that could improve is our telephone calls, especially in business.

Answering calls

If it is your job to answer calls to your business line, then it is a great idea to get your welcome phrase right. If you are not terribly good at answering calls, why not use a professional answering service? Give your customers an easy to remember number and a central number to call on as this will help them. Meaning you will get the call before your competitors. Talk to us about how we might aid with this.

Preparation before making a call

Before any task, preparation is key, and making a phone call also needs adequate preparation. Firstly, write down the goal of the call. Make a list of questions you will need to ask to achieve your goal. Make a few notes about the person you are calling, so you remember facts. If you are using CRM software, then have the relevant data to hand.


Phone calls are as much about building a relationship with your customers as networking is. So, asking after someone’s health is usually the first phrase you hear. You could change it up a bit, when you have established a greater depth of knowledge about the recipient. Perhaps, they are into sport, so you could ask about their teams. Some people are not into banter and just want to get down to business. Respect that.

Down to business

Once you have both settled down to the nature of the call, then your earlier preparation will come into play as now is the time to ask your first questions. Be careful to not spout on about your business, without checking for feedback from the other end. Let your recipient have their say too. Listening to your client is more important than getting your point across.


In most things in life, timing is everything. When making a phone call, 15 mins is an accepted time length for the call, unless both parties are enjoying the conversation. The time you make the call can make the difference between a sale and a reject too. Calling on the stroke of 9am or 5pm, as the person is preparing to start or leave work for the day, will probably not be welcomed. If they are too busy to take your call right away, ask when an appropriate time is to call. Make sure that if you say you care going to call at a specific time that you do so.