Orange launch new data charges to reduce 'Data Shock'


One of the most common complaints the networks get these days is from customers who have exceeded their data bundles on their mobiles.

Even here at VOOT we have had our problems with it, given Dan Voot's obsession with all things Twitter and Facebook! The networks spend hours on the phone appeasing angry customers as quite often the bill for this data is huge...

Now Orange have launched a new plan which it is hoped will significantly decrease the amount of 'data-shock' cases they handle on a monthly basis.  This is what they have done...

From Tuesday 11 December Orange has changed the way it charges out of bundle data on Business Solo and Business Sense tariffs, to significantly reduce bill shock for your customers.

  • Customers will be charged £5 for every 250MB bundle that they use over their allocated allowance from their plan
  • They can do this up to maximum of 8 times in 1 month - i.e. use 2GB of data out of bundle and they will be charged an additional £40
  • If they use more than an additional 2GB of data in a single month (out of bundle) they will then be charged 10p per MB thereafter.

This is a significant change and one we hope will be welcomed by clients. We can think of only one thing that would improve on this. How good would it be if customers were sent a text message when they go over the bundle they have paid for too? That way - customers would know straight away and be able to react.

Maybe next time...