As Apple did not seem to press the right button to start streaming on their website, we entered late into the launch via trusty YouTube. After a presentation on the Apple iWatch, Series 3, pretty impressive with cellular abilities right from the watch itself. Meaning you could leave your iPhone at home. Ask us for more details.
Two phones become three
We were waiting for the launch of the iPhone 8 and indeed the iPhone 8 and 8 Plus were announced. However, the highlight of the show was the iPhone X (10) and we wonder if the money will be spent on this and skip the 8 and 8 plus.
Starting with the iPhone 8 and 8 plus, these new phones have front and rear glass with aluminium edge. For those of you prone to dropping your phones, there is claims that this is the most durable yet on a smartphone. Water and dust resistance, at IP67 means it will take that drop into the toilet. Stereo speakers on the front to help immerse you in that game or movie. Screen size is 4.7” for the 8 and 5.5” for the 8 plus. Both phones come in Silver, Grey and a new Gold.
The iPhone X has all this and more with a 5.8” edge to edge super retina display OLED screen, meaning of course not only has the speaker jack gone, but the iconic home button has vanished too! This is achieved with a swipe up from the bottom of the screen. This is, of course, the first iPhone to offer the OLED display. The X is available in Grey or Silver.
Apple has joined the rest of the smartphone world and given the new phones wireless charging using the QI standard, so it should work in most places offering a charging point. No more fumbling for that lightning cable. The new iWatch and air pods are also joining at the wireless charging table.
On all three phones, the new processing chip announced is 30% faster than the previous apple chip. It also includes new processing for the latest in biometric ID, Face ID. You now just wake your phone by looking at it, then swiping up to get to the home screen. That does that mean you still swipe to unlock. It can be used to verify accounts and Apple pay, much as your touch ID fingerprint did before. Pity if you have an identical twin, as then you will need to use a different verification. Face ID is rather clever though, and will adapt with your face over time, in case you fancy growing a beard or adding extra wrinkles! It has been developed to also reject photos of you and even realistic masks.
This is the area, Apple has concentrated on and offering a single 12MP rear camera on the iPhone 8, but dual 12MP cameras on both the iPhone 8 plus and the iPhone X. Following Samsung’s Note 8 with dual image optical stabilisation on both the wide angle and telephoto lenses. The software has a new portrait lighting mode, so you can recreate the lighting often found in professional studios, right on your phone. This also works in the Front 7MP True depth camera.
The crowd were pleased by the demo of the new Animoji. These are various characters, mostly animals, that you can animate using the Face ID, then send these to your friends on iMessage. You can even record short messages using these Animoji. Not sure how these will come across on a business phone though.
Prices and release dates
The iPhone 8 is available in 64GB and 256GB starting at around £699. The iPhone 8 plus also available in 64GB and 256GB starting at £799. Pre-orders start on 15th September and released on the 22nd September.
The iPhone X, the latest phone and the one, most would rather go for is available in 64 GB and 256GB, starting at the eye-watering price of £999. Yes, that’s a near grand for a phone. You can pre-order from the 27th October, release on the 3rd November.
So which of the three are you likely to go for? If you wish to get yours, then contact us for pre-order and upgrade deals.