Tim Cook availed himself of a ‘carpool karaoke’ style lift with James Corden to the iPhone launch announced at the event at the Bill Graham Auditorium in San Francisco. Tim then presented us first with the Apple watch and Watch 2 before the main star of the show the iPhone 7 and its sister iPhone 7 Plus. The phone emerged slowly to show off its jet black curved styling, although the screen itself is not curved the back and sides are.
The phones are available in five colours gold, silver, rose-gold, black and the new Jet-black, a high gloss affair. They are also in larger storage capacities of 32GB, 128GB and 256GB. New features start with the water and dust resistance to IP67, leaving you free to drop it in the loo without worry.
The Camera is a 12MP f1.8 aperture lens with quad led flash and Optical image stabilising, for those of you with shaky hands. The iPhone 7 plus adds a second camera to the mix, not for 3d photography, but a telephoto lens. This lens is capable of a 10X zoom and combined with the first wide-angle lens, creates real time depth of field photos, something even DSLRs cannot do. New software will arrive as a free update later in the year.
A 7MP camera also with OIS sits on the front and utilises the same software for wide colour.
The HD display is 4.7” on the IPhone 7 and stretches to 5.5” on the Plus. There is a wide colour gamut to cinema standard and of course 3d touch.
Stereo speakers with an increased dynamic range will provide you with immersive sound whilst you play games, watch videos and listen to music.
This brings us to one of the biggest changes, in smartphone history, and indeed audio history as a whole. The earphone jack in use for over 100 years is no longer on the iPhone! What, wait how will you get sound when on the move? The ear pods are now connected via the lighting cable and there is a retrofit adapter for audio jack phones.
Apple went one-stage further and announced Apple Air pods, new wireless earphones that also have a built in speaker. You tap to talk to Siri and they connect to either watch or phone with up to 5hrs of listening pleasure, and a further 24hrs charge in their discreet little pouch.
The new A10 fusion, 4-core processor is a marvel at handling apps and so those of you with the iPhone 6 will enjoy on average 2hrs more battery lifetime and the iPhone 6 plus users will get a 1hr more on upgrade to the new phones.
You can get your hands on these new phones on Sept 16th, pre-orders start Sept 9th. It was announced that the iPhone Upgrade program, available in the US last year, would be brought to the UK this year; this will allow you to upgrade every year to a new phone, unlocked and carrier free for a monthly sum.